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“Furthermore, in the first half of this year the ratio of male members who paid to communicate with women on our service versus the number of female members who actively used their account (female members are not required to pay to communicate with men on Ashley Madison) was 1.2 to 1.” The company provided another key statistic: 70% of its revenue is derived from members making “repeat purchases.” That data point, it says, proves it has “happy customers.” Still, questions remain.Avid Life has yet to detail exactly how Newitz’s interpretation of the data was wrong.Meanwhile, Newitz has acknowledged that there are “possible explanations for these data discrepancies.” It’s also possible that her interpretation of the information was indeed incorrect, as Avid Life argues.
Ashley Madison’s parent company Avid Life Media said in a statement on Monday that its site has continued to grow since a breach that saw hackers publish private information about its more than 37 million members.Anxious to head off any possible decline in usage, the site’s parent company on Monday offered its most in-depth information yet on how women use its site.“Last week alone, women sent more than 2.8 million messages within our platform,” Avid Life said in its statement.On desktop, you can further filter people nearby by age, gender, and whether you'd like to "make new friends," "chat," or "date."Encounters.Similar to “Hot or Not” ranking apps, this feature allows you to see potential new friends or romantic partners. Here you can find a list of the people who have visited your profile, when they viewed it, and how they found you on Badoo. If you and another member like each other after viewing your photo in the Encounters feature, you will be notified through this section. Block Badoo members and keep them from contacting you or seeing them in your search or Encounter time.However, it quickly followed that news with a rebuke aimed at a report that Ashley Madison is a male-dominated platform nearly devoid of women.“Some journalists have turned the focus of the criminal act against Ashley Madison inside out, attacking us instead of the hackers,” the company wrote in its statement.Still, Newitz acknowledged that the “fake” accounts she had discovered numbered only in the “tens of thousands,” potentially leaving millions of legitimate female accounts.However, later, Newitz analyzed activity on the site, and found that approximately 1,500 women had actually checked their Ashley Madison messages, compared to over 20 million men.The site has built its business on the idea that two adults may easily find each other for discreet relationships.If men seeking women are a main driver for Ashley Madison’s growth and men determine that few women are actually on the site, it may not be long before the service enters a free fall.