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“Do they just want to see how popular they are on the site?
Is there a more casual feel or are people looking for relationships?
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In 2015, IBISWorld valued the dating industry in the US alone at US billion.
Heysen says that while Tinder opened up the online dating market to a new breed of apps, the company is still finding its feet.
He thinks the challenge now for Tinder revolves around people’s motivation for using the site.
“With RSVP, we’re trying to focus on dating rather than relationships,” says Heysen.
“If people pay for a contact stamp or a subscription to make contact with you, it does show a bit of effort.” Ok Cupid, on the other hand, is a free dating site that launched in 2004 as an alternative to subscription-based sites like