Now, social media entrepreneurs are putting that science to the test. Everyone knows that to find true love, you have to be yourself.I’d never heard that you should also smell like yourself, though, until I joined a matchmaking service called Smell Dating. After 72 hours, the cotton was pickled in my essence.Animals secrete pheromones, a distinct cocktail of chemicals that, in very small doses, have the power to influence how those animals respond to one another.
Smell Dating is the first mail-order smell dating service, but its creators aren’t the only ones wagering that we’re better at choosing partners through our noses than our eyes.
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Smell Dating, then, is a throwback—a way to connect us, at long last, with our most basic, biological mating cues.
In the game of “which sense would you most be willing to lose? But evolutionarily, smell is one of the most important senses.